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Awards help business development efforts by elevating firms above their competitors. They also provide valuable visual assets for marketing and social-media content. Another benefit of entering professional awards is that prominent jury members review the submissions; jury members are often media professionals or other architects who sit on approval boards, project competition juries, and conference committees. The primary challenge is prioritizing which awards programs are the best matches for our clients’ budgets and goals—whether recognition for a specific project, firm, or individual.
Awards help business development efforts by elevating firms above their competitors. They also provide valuable visual assets for marketing and social-media content. Another benefit of entering professional awards is that prominent jury members review the submissions; jury members are often media professionals or other architects who sit on approval boards, project competition juries, and conference committees. The primary challenge is prioritizing which awards programs are the best matches for our clients’ budgets and goals—whether recognition for a specific project, firm, or individual.
Taylor & Company was tasked with growing the social media presence of Innovative Housing Opportunities (IHO), a nonprofit affordable housing developer based in Irvine. The organization’s goals were to increase awareness of their work, attract potential hires, and encourage donations and contributions. Prior to engaging Taylor & Company, IHO had not been active on social media for several months, and its various existing channels were not coordinated. The team lacked a social media strategy and an understanding of how different platforms functioned.
Taylor & Company was tasked with growing the social media presence of Innovative Housing Opportunities (IHO), a nonprofit affordable housing developer based in Irvine. The organization’s goals were to increase awareness of their work, attract potential hires, and encourage donations and contributions. Prior to engaging Taylor & Company, IHO had not been active on social media for several months, and its various existing channels were not coordinated. The team lacked a social media strategy and an understanding of how different platforms functioned.
Jeremy Levine Design tasked Taylor & Company with promoting a weekend/vacation home designed and owned by firm founder Jeremy Levine, Assoc. AIA. His primary objective was to generate inquiries from potential Los Angeles-area clients to hire Levine’s firm for its green-residence expertise. A guru in the field, Levine has displayed his eco-home design innovations in several Discovery Channel house-renovation segments. Levine’s secondary motivation: increasing rental occupancy on days his family isn’t using the house.
Amid abrupt workplace changes in 2021 imposed by the COVID-19 pandemic, CO Architects implemented a strategic leadership transition. The employee-owned firm, established in 1986, concluded that 20-plus-year employee Jenna Knudsen, AIA, had the experience and vision to serve as CO’s next Managing Principal, the firm’s top officer. Taylor & Company’s messaging challenge: emphasize that this leadership succession was the culmination of careful planning, largely orchestrated by the firm’s outgoing Managing Principal and CO’s 10 additional Principals. Paramount was reinforcing that the leadership change was deliberate so as to inspire confidence within the AEC industry and CO’s clients.
