You may have heard the terms “earned media,” “owned media,” and “paid media,” but what do they mean and how relevant are they to your business? First, let’s define them briefly (more detail below):
When was the last time you looked closely at who follows your organization on social media? Many firms focus on gaining new followers, but untapped opportunities exist within the audiences you’ve already built. Platforms like Instagram and LinkedIn offer ways to connect with potential clients, collaborators, and advocates—if you approach them thoughtfully and strategically.
Disrupt Symposium Presentation by Julie D. Taylor, Hon. AIA
With countless trade shows and conferences vying for attention, choosing where to invest your time and resources isn’t always straightforward. Strategic planning, from selecting the right event to setting clear goals, can turn a trade show from a costly obligation into a high-value opportunity.
As social media and online advertising overshadow the marketing landscape, Taylor & Company advocates a “both/and” approach, leveraging both digital and traditional media to share clients’ stories.
The current digital landscape presents architecture firms with ample opportunities to showcase their brilliance to a massive audience through social media. The competition, however, is steep. Navigating the competitive landscape of social platforms requires more than just posting the best images of your firm’s work. A robust public relations (PR) strategy will have a significant impact on your firm’s social media presence.
Being a thought leader in your industry isn’t just a good ego boost – when done correctly, it becomes a catalyst to drive business growth and find new opportunities. As an established expert, architects and designers build credibility by creating instant and lasting brand recognition, increasing industry presence, and exposing your target audience to your brand of architecture and design philosophy and expertise.
Public relations is essential in elevating your architecture firm’s success. By leveraging their communication skills and industry connections, PR professionals garner maximum exposure for brand recognition, getting seen by your target audience, building brand loyalty, bringing in new clientele, and boosting revenue.