Menu
Menu
Awards help business development efforts by elevating firms above their competitors. They also provide valuable visual assets for marketing and social-media content. Another benefit of entering professional awards is that prominent jury members review the submissions; jury members are often media professionals or other architects who sit on approval boards, project competition juries, and conference committees. The primary challenge is prioritizing which awards programs are the best matches for our clients’ budgets and goals—whether recognition for a specific project, firm, or individual.
Awards help business development efforts by elevating firms above their competitors. They also provide valuable visual assets for marketing and social-media content. Another benefit of entering professional awards is that prominent jury members review the submissions; jury members are often media professionals or other architects who sit on approval boards, project competition juries, and conference committees. The primary challenge is prioritizing which awards programs are the best matches for our clients’ budgets and goals—whether recognition for a specific project, firm, or individual.
Taylor & Company has chaired awards committees and uses this insight to council clients on which programs can provide the best platform for uplifting clients and their projects. We maintain a growing calendar of awards that includes deadlines and eligibility requirements. In addition to awards consultation, Taylor & Company can manage the submission process. This usually entails our team writing text to fit word-count requirements, gathering additional information, and re-formatting photography according to specifications. Each submission has different parameters.
Taylor & Company has chaired awards committees and uses this insight to council clients on which programs can provide the best platform for uplifting clients and their projects. We maintain a growing calendar of awards that includes deadlines and eligibility requirements. In addition to awards consultation, Taylor & Company can manage the submission process. This usually entails our team writing text to fit word-count requirements, gathering additional information, and re-formatting photography according to specifications. Each submission has different parameters.
We look at several factors when recommending awards. Prestige is primary. We also consider the organizations’ promotional programs. Do they announce and promote a longlists and shortlists of nominees prior to the winners’ announcement? Do they have a “People’s Choice” online voting program, increasing social reach? Do they have niche project categories that might attract fewer entries and offer a higher probability of winning? Is the award tied to a media outlet, offering a built-in promotional vehicle? Is the sponsor a reputable professional organization? We protect our clients from bogus pay-for-play “awards” by vetting each opportunity.
Often overlooked, local awards offer opportunities to stand out in the community. Many business journals and urbanism groups offer awards programs that recognize local projects and staff for a variety of accomplishments. As well, several awards programs offer opportunities to support younger team members with “40 Under 40” and similar commendations for new talent. On the other end of the spectrum, senior staff may be eligible for “Life Achievement” and “Legacy” awards.
Often overlooked, local awards offer opportunities to stand out in the community. Many business journals and urbanism groups offer awards programs that recognize local projects and staff for a variety of accomplishments. As well, several awards programs offer opportunities to support younger team members with “40 Under 40” and similar commendations for new talent. On the other end of the spectrum, senior staff may be eligible for “Life Achievement” and “Legacy” awards.
Awards wins are marketing tools with impact, as they recognize important industry achievements. They provide engaging web and social-media content, and they bolster “About Us” boilerplates with impressive results. Taylor & Company reinforces award wins by creating and distributing announcements, which often result in additional coverage and features.
Awards wins are marketing tools with impact, as they recognize important industry achievements. They provide engaging web and social-media content, and they bolster “About Us” boilerplates with impressive results. Taylor & Company reinforces award wins by creating and distributing announcements, which often result in additional coverage and features.
Even a finalist placement can be valuable. On behalf of our client, we entered Interior Design’s Best of Year program and the project was a finalist in its category. The ensuing coverage from the placement alone led to a commission from an extremely high-profile client.
Individual achievement awards can also help fuel future campaigns for other professional certifications, such as AIA College of Fellows admission, boards of directors candidacies, and other committees and endeavors. All previous project and individual award wins fuel submissions for firm awards.
Individual achievement awards can also help fuel future campaigns for other professional certifications, such as AIA College of Fellows admission, boards of directors candidacies, and other committees and endeavors. All previous project and individual award wins fuel submissions for firm awards.
Ready to elevate your company’s presence in the media? Contact us today to learn more about our marketing and public relations team and how we can help you achieve your goals in the industry. Let’s tell your story and make an impact together.
