{"id":1706,"date":"2021-03-24T16:42:06","date_gmt":"2021-03-24T16:42:06","guid":{"rendered":"https:\/\/taylor-pr.com\/?p=1706"},"modified":"2024-04-03T00:49:08","modified_gmt":"2024-04-03T00:49:08","slug":"new-podcast-offers-architects-and-creative-services-firms-recession-proof-tips","status":"publish","type":"post","link":"https:\/\/taylor-pr.com\/new-podcast-offers-architects-and-creative-services-firms-recession-proof-tips\/","title":{"rendered":"New Podcast Offers Architects and Creative-Services Firms Recession-Proof Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1706\" class=\"elementor elementor-1706\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0607025 e-flex e-con-boxed e-con e-parent\" data-id=\"0607025\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2667b2a elementor-widget elementor-widget-text-editor\" data-id=\"2667b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div data-breakout=\"normal\"><p id=\"viewer-foo\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><em><span class=\"GkipB\">Architects Patrick MacLeamy and Mark R. LePage Debut \u201cBuild Smart\u201d on April 12th<\/span><\/em><\/p><\/div><div data-breakout=\"normal\"><p id=\"viewer-397bu\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><em><span class=\"GkipB\">14-Episode Series Based on MacLeamy\u2019s Book Designing a World-Class Architecture Firm<\/span><\/em><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee6300 elementor-widget elementor-widget-image\" data-id=\"8ee6300\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/taylor-pr.com\/wp-content\/uploads\/2021\/03\/04_New-Podcast-Offers-Architects_Mar24-21_image-strip.jpg\" class=\"attachment-large size-large wp-image-1710\" alt=\"\" srcset=\"https:\/\/taylor-pr.com\/wp-content\/uploads\/2021\/03\/04_New-Podcast-Offers-Architects_Mar24-21_image-strip.jpg 800w, https:\/\/taylor-pr.com\/wp-content\/uploads\/2021\/03\/04_New-Podcast-Offers-Architects_Mar24-21_image-strip-300x150.jpg 300w, https:\/\/taylor-pr.com\/wp-content\/uploads\/2021\/03\/04_New-Podcast-Offers-Architects_Mar24-21_image-strip-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe4be6 elementor-widget elementor-widget-text-editor\" data-id=\"fbe4be6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Architects Patrick MacLeamy, FAIA (seated at table), and Mark R. LePage, AIA, NCARB (on laptop), introduce Build Smart, a 14-episode podcast series based on MacLeamy\u2019s book, Designing a World-Class Architecture Firm: The People, Stories, and Strategies Behind HOK. Photo courtesy of G\u0101bl Media. <a class=\"DAP0T CATC8\" href=\"https:\/\/photos.app.goo.gl\/RK96eprsZsGieTCk7\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">Click here for high-resolution images<\/a>.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-551b97b e-flex e-con-boxed e-con e-parent\" data-id=\"551b97b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6624346a elementor-widget elementor-widget-text-editor\" data-id=\"6624346a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-breakout=\"normal\"><p id=\"viewer-28ekd\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">CHARLOTTE, NC: G\u0101bl Media announces a new addition to its portfolio of podcasts for architects and designers. Build Smart is a 14-episode series co-hosted by architects Patrick MacLeamy, FAIA, and Mark LePage, AIA, NCARB. It is inspired by MacLeamy\u2019s book, Designing a World-Class Architecture Firm: The People, Stories, and Strategies Behind HOK (Wiley, 2020). This book shares business expertise from MacLeamy\u2019s 50-year career, covering his ascension from an HOK junior designer to company CEO. MacLeamy\u2019s tenure parallels HOK\u2019s growth from 150 employees at its St. Louis headquarters to a staff of more than 1,900 in 27 offices on three continents.<\/span><\/p><\/div><div data-breakout=\"normal\"><p id=\"viewer-2pdp4\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">\u201cArchitects are trained to design buildings but not to design businesses,\u201d MacLeamy says. \u201cBuild Smart is an extension of my book, written to help architects and creative-services firms survive cyclical recessions such as the COVID-19 pandemic. HOK was structured for long-term success\u2014with one of the profession\u2019s first full-time marketing divisions, planned executive successions, and specialized leaders. Build Smart will discuss the innovative solutions and tough decisions that sustained HOK through multiple economic swings, culminating in it becoming one of the world\u2019s Top 10 architecture and engineering firms.\u201d An in-demand keynote speaker at industry events, MacLeamy currently serves as CEO Emeritus of HOK and Chairman of buildingSMART International, a non-profit devoted to improving building design and efficiency on a global scale.<\/span><\/p><\/div><div data-breakout=\"normal\"><p id=\"viewer-8em14\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">G\u0101bl Media CEO and Build Smart co-host Mark R. LePage adds, \u201cThis show is a stellar addition to our roster of thought-leadership podcasts and other business tools created to help architects become more successful. Patrick MacLeamy is one of the world\u2019s leading authorities on both the art and business of architecture. We look forward to sharing decades of industry insights through this new podcast.\u201d<\/span><\/p><\/div><div data-breakout=\"normal\"><p id=\"viewer-13d87\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">Each episode of Build Smart references a chapter in Designing a World-Class Architecture Firm. Select topics include:<\/span><\/p><\/div><div data-breakout=\"normal\"><ul class=\"SQ97S t077n\"><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-eirlo\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Creating a Recession-Proof Firm<\/span><\/p><\/div><\/li><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-c6f2j\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Leading vs. Managing, Structuring the Firm Around Specialized Leaders<\/span><\/p><\/div><\/li><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-fvlrj\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Capitalization: Outside Investors, Working With Banks<\/span><\/p><\/div><\/li><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-eq0ud\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Diversification: Division Launches, Mergers, Acquisitions<\/span><\/p><\/div><\/li><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-5rqr6\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Reclaiming Company Culture, Positive Peer Pressure<\/span><\/p><\/div><\/li><li class=\"ke--X _5TXqj\" dir=\"auto\"><div><p id=\"viewer-ck8ha\" class=\"H0BMW qw9d2 _5TXqj t077n _39sR0\"><span class=\"GkipB\">Confronting Crisis<\/span><\/p><\/div><\/li><\/ul><\/div><div data-breakout=\"normal\"><p id=\"viewer-6o2p5\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">The series will intersperse interviews with industry experts. These include third-generation architect and current HOK Chairman + CEO Bill Hellmuth, FAIA, on leadership, original Apple Campus architect and HOK Chairman Emeritus Bill Valentine, FAIA, on creativity, and retired HOK CFO Bob Pratzel, who will demystify accounting practices.<\/span><\/p><\/div><div data-breakout=\"normal\"><p id=\"viewer-bh1i0\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">Build Smart will debut on April 12, 2021, with new episodes added weekly through July 5, 2021. A second season is already in development, and will address sustainability and other timely topics for the architecture, engineering, and construction industries. For more information and to listen to flagship G\u0101bl Media podcasts EntreArchitect, Spaces, Archispeak, Build Your Brand, Context &amp; Clarity, Practice Disrupted, and TRXL, please visit <a class=\"DAP0T CATC8\" href=\"https:\/\/gablmedia.com\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">GablMedia.com<\/a>. To learn more about Patrick MacLeamy and Designing a World-Class Architecture Firm, visit <a class=\"DAP0T CATC8\" href=\"https:\/\/macleamy.com\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">MacLeamy.com<\/a>.<\/span><\/p><\/div><div data-breakout=\"normal\"><h3 id=\"viewer-4kfd3\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">About G\u0101bl Media <\/span><\/h3><p class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">G\u0101bl Media is an innovative multimedia network that empowers global leaders in the architecture, engineering, and construction (AEC) industries to share their stories with a vibrant community dedicated to building a better world. G\u0101bl Media harnesses the latest technologies to create and distribute audio and video content to millions of people to inform and entertain its ever-growing audience across the world. For more information, please visit <a class=\"DAP0T CATC8\" href=\"https:\/\/gablmedia.com\/about\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">GablMedia.com<\/a>.<\/span><\/p><\/div><div data-breakout=\"normal\"><h3 id=\"viewer-ekian\" class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">About Patrick MacLeamy <\/span><\/h3><p class=\"H0BMW qw9d2 FyTdJ t077n _39sR0\"><span class=\"GkipB\">Patrick MacLeamy, FAIA, rose from junior designer to CEO during his 50-year career at global architecture\/engineering firm HOK. A \u201cself-taught\u201d executive, he is best known in the industry for the MacLeamy Curve. This graphic shows the advantages of front-loading human and budgetary resources, cost-effectively identifying and correcting project errors before they become exponentially more expensive in the construction stage. A Fellow of the American Institute of Architects (AIA), MacLeamy is a recipient of the National Institute for Building Sciences President\u2019s Award, a past chairman of the Construction Industry Roundtable, and has testified before Congress on building standards. He currently serves as Chairman of buildingSMART International and consults with his former firm as CEO Emeritus of HOK. For more information on Patrick MacLeamy and his book, Designing a World-Class Architecture Firm, please visit <a class=\"DAP0T CATC8\" href=\"https:\/\/macleamy.com\/about\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">MacLeamy.com<\/a>.<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Architects Patrick MacLeamy and Mark R. LePage Debut \u201cBuild Smart\u201d on April 12th 14-Episode Series Based on MacLeamy\u2019s Book Designing a World-Class Architecture Firm<\/p>\n","protected":false},"author":1,"featured_media":1708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Podcast Offers Architects and Creative-Services Firms Recession-Proof Tips | Taylor &amp; Co.<\/title>\n<meta name=\"description\" content=\"New Podcast Offers Architects and Creative-Services Firms Recession-Proof Tips\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taylor-pr.com\/new-podcast-offers-architects-and-creative-services-firms-recession-proof-tips\/\" \/>\n<meta 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