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Awards help business development efforts by elevating firms above their competitors. They also provide valuable visual assets for marketing and social-media content. Another benefit of entering professional awards is that prominent jury members review the submissions; jury members are often media professionals or other architects who sit on approval boards, project competition juries, and conference committees. The primary challenge is prioritizing which awards programs are the best matches for our clients’ budgets and goals—whether recognition for a specific project, firm, or individual.
Relativity Architects (RA), a Los Angeles-based architecture and design firm (now known as Bell Design Group), sought to showcase its diverse portfolio and expertise across multiple business sectors, including affordable and senior housing, creative studios, chic hotels, restaurants, and retail projects. The challenge was to position RA as a versatile and innovative firm that nevertheless maintains a consistent approach to design. We promoted RA as a significant player in the architecture industry, contributing to the firm’s recognition and success.
Taylor & Company strategically promoted RA’s diverse portfolio, emphasizing the firm’s ability to deliver exceptional design solutions across various categories. This involved garnering media coverage for the firm in publications and media outlets addressing various audiences, showcasing the firm’s range of work through industry events and thought leadership opportunities, and closely associating RA with the cultural and economic significance of each of the typologies they design.
Taylor & Company has chaired awards committees and uses this insight to council clients on which programs can provide the best platform for uplifting clients and their projects. We maintain a growing calendar of awards that includes deadlines and eligibility requirements. In addition to awards consultation, Taylor & Company can manage the submission process. This usually entails our team writing text to fit word-count requirements, gathering additional information, and re-formatting photography according to specifications. Each submission has different parameters.
Taylor & Company spotlighted RA’s design of the LA headquarters for the influential fashion house Fear of God along with the firm’s work for Buzzfeed, Siren Studios, and other creative entities, to showcase the firm’s expertise in dynamic studio and office design. In the realm of affordable housing, Taylor & Company promoted RA’s work on Castle Argyle Apartments, Imagine Village, and other affordable housing projects to emphasize the firm’s expertise in urban revitalization and the affordable sector at large.
Still yet, RA’s design of the Venice V Hotel, multiple commissary cafés, and Beyond Hello retail dispensary, have been promoted by Taylor & Company to showcase RA’s expansive hospitality and retail portfolios. Beyond media, we also pursued speaking opportunities that address specific client markets.
Often overlooked, local awards offer opportunities to stand out in the community. Many business journals and urbanism groups offer awards programs that recognize local projects and staff for a variety of accomplishments. As well, several awards programs offer opportunities to support younger team members with “40 Under 40” and similar commendations for new talent. On the other end of the spectrum, senior staff may be eligible for “Life Achievement” and “Legacy” awards.
The collaboration between RA and Taylor & Company exemplifies how strategic promotion and the garnering of significant, targeted media coverage effectively showcases a firm’s diverse strengths and expertise across multiple design categories. Media exposure ranged from Affordable Housing Finance to Vogue, exhibiting Taylor & Company’s strategic and specific efforts. Speaking engagements for Bisnow and Hospitality Design bolster thought leadership and put RA’s principals in front of clients.
Awards wins are marketing tools with impact, as they recognize important industry achievements. They provide engaging web and social-media content, and they bolster “About Us” boilerplates with impressive results. Taylor & Company reinforces award wins by creating and distributing announcements, which often result in additional coverage and features.
In addition to publishing the projects themselves, Taylor & Company promoted the firm’s typology expertise for articles in Los Angeles Business Journal, Interior Design, The Argonaut, and Inspire Design, among others. By highlighting RA’s successful projects and thought leadership in various sectors, Taylor & Company contributed to the firm’s growth in each of them.
In recent years, the company has opened new offices in Colorado, Florida, and Madrid. Taylor & Company’s approach has elevated RA’s international profile and contributed to a broader conversation on the impact of architecture in urban development and community building.
Individual achievement awards can also help fuel future campaigns for other professional certifications, such as AIA College of Fellows admission, boards of directors candidacies, and other committees and endeavors. All previous project and individual award wins fuel submissions for firm awards.
Ready to elevate your company’s presence in the media? Contact us today to learn more about our marketing and public relations team and how we can help you achieve your goals in the industry. Let’s tell your story and make an impact together.
