January 11, 2019
Magazine Re-Launch Celebrates Southern California Architecture, Design, Art
FORM: Pioneering Design Debuts in Print, Online, and Podcast Media
LOS ANGELES—FORM: Pioneering Design, a dynamic publication focusing on the creative spirit of Southern California’s architects, designers, and artists, is being revived after it ceased publication in 2015. “We are going back to the magazine’s roots,” says new owner and publisher Jerri Levi, who directed ad sales during FORM’s first incarnation. “Southern California continues to lead in all things creative, and FORM: Pioneering Design is excited to celebrate that through print and online content, as well as with our exclusive podcast called ‘The Arch’.”
The print publication debuts with the January/February 2019 issue, set to be distributed to 20,000 art and design insiders. On the cover is a detail of noted LA artist Timothy Robert Smith’s interpretive map of the city’s architecture that illustrates the lead article, “LA’s BADdest: Best Architecturally Designed,” by architect/writer and contributing editor Michael Franklin Ross, FAIA. The pull-out map is inserted into the issue as a gatefold, and highlights sites in the article, ranging from The Bradbury Building (by Sumner P. Hunt and George H. Wyman) of 1893 to Emerson College (by Morphosis) from 2014.
Leading the editorial team is managing editor/webmaster Meagan Goold, editorial coordinator Leila Wahba, and graphic designer Daryl Rogers. In addition to Ross, contributing editors include prolific design and architecture writer Michael Webb, art critic Mat Gleason, artist and design writer Carol Bishop, environmental specialist Willem Swart from SEA: The Studio of Environmental Architecture, and writer/broadcaster Josh Cooperman of Convo by Design. Levi has brought together an impressive advisory board, including FORM’s founder Ann Gray, FAIA, of GRAY Real Estate Advisors; Julie D. Taylor, Hon. AIA, of architecture and design marketing and public relations consultancy Taylor & Company; Carlo Caccavale, Hon. AIA/LA, executive director of the American Institute of Architects/LA Chapter; and Ingalil Whalroos-Ritter, FAIA, dean of the School of Architecture at Woodbury University.
FORM: Pioneering Design is publishing on a bimonthly schedule for six issues per year, with each issue centered around a general theme, such as technology, nature, and urbanism. Regular columns include project features, product coverage, award winners, book reviews, and profiles of local creative talents.
FORM’s online presence was launched prior to the print debut, and includes web-only content. “Online, we feature industry news and events, as well as ‘Form Recommends’ product features and ‘Art Is’ blog by Mat Gleason,” says Goold. “The Arch,” FORM’s semi-monthly podcast hosted by entertainment veteran Jeff Urdank, is also available through www.formmag.net. These lively conversations feature architects, artists, landscape architects, photographers, and other creative tastemakers.
Full-page advertising rates range from $4,275 to $5,130, depending on frequency, with premium positions at $3,435 to $6,850. Fractional rates are available, as are website, newsletter, and social media programs. Annual subscription rate is $35, with single-copy price at $8.95. In addition to subscription, FORM: Pioneering Design will be distributed at select bookstores, as well as art and design events.